BTS of the Growing RTD Cocktail Category
Cocktails are alcoholic drinks that are mixed with different fruits and juices. Unlike pure spirits and liquor, cocktails have edible fruit chunks in them. Although the base component is alcohol, they’re combined with fruit juices and fruit chunks to dilute the strength of the alcohol. For a long time, preparing cocktail drinks used to be considered a skill that only a few could pull off. However, fast forward, canned, ready-to-drink cocktails have become a go-to choice of all cocktail lovers.
In this article, we are going to list down the reasons that have led to such immense popularity of RTD cocktails.
Premium Flavors Along With Evolving Mixology
Previously, cocktails were only a mix of fruit juices and spirits. There was no diversity or versatility in ingredients. However, now RTD cocktails rule the front shelves in bars. Cocktails have evolved keeping up with the premiumization trend that focuses on improving consumer experience by bringing diversity and versatility to the products.
Liquor makers are switching to mixing exotic and premium quality mixers in the spirits. There are endless mixers that are being used. People are ready to try different mixers apart from fruits and juices. In addition, people love the convenience of RTD cocktails; it’s like getting top-notch cocktails without any fuss of preparation.
Offer a Diverse Alternative for Pure Alcoholic Beverages
These days, people want a drink that strikes a balance between alcohol and non-alcoholic drinks. Simply put, they want to spruce up standard liquors by bringing diversity and innovation. RTD cocktails are a perfect mix of spirits combined with non-alcoholic ingredients. Diversity is the key in this category. Most RTD cocktails brands have such diverse flavors along with unique and healthy ingredients.
The Pandemic and Rise of RTD Cocktails
The pandemic has limited people to their homes. Bars and clubs remain close mostly or only a small percentage of people are allowed inside. However, due to this reason, people also find RTD cocktails convenient. They don’t have to go all the way to bars to have drinks. They can order RTD cocktails online and enjoy them with their friends at home.
If you want to buy RTD cocktails online in California, then consider Sam Online Liquor Store, a leading local store. we sell premium spirits online, quality tequila brands, top shelf bourbon And also have many varieties of moonshine, including ole smokey moonshine.
Get in touch with them to place your order today.