Crown Royal Forges a New Path with Single Malt Canadian Whisky
Crown Royal, the iconic Canadian whisky brand synonymous with smooth blends and regal presentation, takes a bold step forward with the release of its first-ever single malt expression. This innovative move marks a significant expansion for the brand, venturing into a new territory while staying true to its core values of quality and accessibility.
A Legacy of Innovation and Smoothness
For decades, Crown Royal has been a household name, recognized for its signature blend and commitment to exceptional taste. The brand's journey began in 1939, commemorating a royal visit to Canada by King George VI and Queen Elizabeth. Since then, Crown Royal has consistently delivered a smooth and approachable whisky experience, earning its place as a favorite among both casual drinkers and seasoned connoisseurs.
Crown Royal Single Malt: A Distinct Canadian Expression
With the launch of its single malt, Crown Royal embarks on a new chapter, showcasing its dedication to exploration and innovation. This unique expression pays homage to the brand's Canadian roots, being distilled at the historic Valleyfield Distillery – the premier French-speaking whisky distillery in North America.
Crafted with 100% malted barley and distilled in copper pot stills, Crown Royal Single Malt embodies the essence of Canadian whisky. The "cut from the cold" process, utilizing Canada's unique climate and topography, results in a remarkably smooth and inviting spirit. This meticulous approach ensures a balanced and approachable single malt, suitable for both whisky enthusiasts and those seeking to embark on their single malt journey.
Aromatic Delights and a Smooth Finish
Upon first encounter, Crown Royal Single Malt entices the senses with alluring aromas of creamy vanilla and fruity banana. As it unfolds on the palate, enticing flavors of caramel, apple, and warm baking spices emerge, culminating in a lingering finish with hints of spice and cinnamon. This captivating sensory experience is a testament to the brand's dedication to crafting exceptional spirits.
Celebrating the Launch: Ice Sculptures and Cocktail Tours
To mark this momentous occasion, Crown Royal is hosting a series of exciting events, offering whisky enthusiasts a chance to experience the new single malt firsthand. On June 7th, a one-of-a-kind ice sculpture installation will be unveiled at Lower Manhattan's Brookfield Place, slowly revealing the stunning Crown Royal Single Malt bottle as it melts over 24 hours. This captivating display serves as a symbolic nod to the icy Canadian landscapes that contribute to the whisky's unique character.
Additionally, participating consumers can embark on the Crown Royal Cocktail Tour, visiting select local establishments like Liberty Bistro, Monk McGinn's, and Broadstone. These exclusive experiences offer the opportunity to savor expertly crafted Crown Royal cocktails and take home limited-edition brand merchandise.
Accessibility and Availability
Crown Royal Single Malt is available nationwide with a suggested retail price of $54.99, making it an accessible option for those seeking to explore the world of single malts. Consumers can find this innovative expression at well-stocked liquor stores and through reputable online retailers, ensuring convenient access to this exciting new release.
A Toast to the Future: Crown Royal's Enduring Legacy
With the introduction of its single malt, Crown Royal reaffirms its position as a leader in the whisky industry, constantly pushing boundaries and exploring new avenues. This bold venture demonstrates the brand's commitment to innovation while staying true to its core values of quality, accessibility, and smooth, enjoyable whisky experiences. So, raise a glass to Crown Royal's enduring legacy and exciting new chapter, as we embark on a journey to discover the unique character of its first-ever single malt expression.